District slogan

The seventh popularly elected government of Mapo-gu is based on the administrative philosophy that the participation and cooperation of community members is essential for the development of the district, rather than the capacity of individuals including the Mayor of Mapo-gu. In today's administrative environment that is becoming more complex and diverse, the seventh popularly elected government of Mapo-gu seeks to pursue and implement bold innovations in all areas of district administration together with the residents. To represent its will to make a community in which each and every resident is happy with these efforts, the slogan of Mapo-gu was decided to be, “A Greater and Happier Mapo through Communication and Innovation.”

Symbolic meanings of the design

"ㅓ" in the word "더" (meaning "more") was visualized into a person confidently standing up and the two strokes in the characters "포" of "마포" (Mapo) were expressed as the faces of two people looking at each other, thereby representing a district administration based on communication with the residents. Additionally, the lower tip of "ㅏ" in the letter "마" was extended and then strongly connected to the next stroke to stress that Mapo-gu is a place where the north and the south meet and that it will take the lead in the reconciliation of the two Koreas. The soft but bold font was partially colored in blue to represent trust, dignity, transparency, and the image of a young city full of vitality. The images combined with calligraphic letters represent three people linking arms, symbolizing the people of various groups communicating with each other and living happily together in Mapo-gu. Just like the calligraphy, the overall design was focused on representing human images that contribute to connectivity

Design background

Mapo-dongi was born on July 1, 2004, in Mapo-gu, a place where an abundant and happy life is promised to all.
The two stars on the head symbolize a new millennium and represent the hope that the all the dreams of Mapo-gu residents will come true. The curved head is reminiscent of a map of Mapo while symbolically connecting the tradition passed down since the era of Mapo Naru to today. The body symbolizes the recovered nature of Nanjido Island.
Mapo-dongi, who is always cheerful and energetic, is eager to share love, happiness, and dreams with the residents of Mapo-gu.